The Global Textile and Clothing Program (GTEX), funded by the Government of Switzerland, has completed a series of e-commerce webinars to pave the way of the Tajik clothing industry into the global and regional online markets and support the digital revolution for the local producers, International Trade Center (ITC) office in Tajikistan noted on February 2.

Two recent webinars reportedly introduced the learners to the types, structure and trends of the fashion e-commerce in 2023, and techniques to promote a fashion brand in the target markets.

The ITC expert Tamari Miminoshvili reportedly explained the recent changes in the structure of fashion online stores, analyzed known clothing stores, predicted the trends in 2023, helped to develop a basic e-commerce strategy, and instructed launch of an online store with international shipping.

She also shared know-hows that can beneficiate Tajik clothing companies aiming to boost their sales online.

Ms. Miminoshvili said that this opportunity could support Tajik companies to join digital global trends and benefit from them.  ”Our aim is to help local businesses go online.  We went through all phases of creation of an online store step by step, including finding clients globally and shipping products internationally.  We also discussed ways to strengthen the presence in the virtual world and offer products and services online comparatively easier and faster.”

Participants also learnt to build a professional online store featuring modern client-attracting techniques and develop creative content.  They learnt to build a direct-to-consumer online projects, e-commerce team structure, and operational issues, like logistics, warehousing and order preparation.

In the age of digital commerce, the International Trade Center supports Tajik clothing companies to offer clients the best digital experience when they look for information or products to buy online.

The GTEX MENATEX program is funded by the State Secretariat for Economic Affairs (SECO) of the Swiss Confederation focusing on five priority countries (Egypt, Morocco, Kyrgyzstan Tajikistan and Tunisia).  The program aims to encourage exports of textiles and clothing from developing countries to promote employment and income generation throughout the value chain.