Tajikistan is participating in the International Tourism Trade Fair ITB Berlin-2026, held in the German capital from March 3 to 5, according to the country's Committee for Tourism Development.

At this prestigious international exhibition, the Committee, with support from the Tajik Government, has organized a dedicated space showcasing Tajikistan's tourism potential, designed in a traditional national style, and official source within the Committee for Tourism Development told Asia-Plus in an interview.

He highlighted that this year, Tajik tourism companies are presenting the country's national tourism products and competitive advantages, including ecological tourism, health and wellness tourism, sports and mountain tourism, hunting, as well as the unique culture and ancient civilization of the Tajik people.

"Analysis shows that presenting the country’s tourism opportunities abroad, through participation in prestigious international exhibitions like ITB Berlin-2026, as well as through national and international media resources, strengthens Tajikistan’s position in the global tourism market, contributing to an increase in foreign tourist flow to our country," the sources added.

The International Tourism Trade Fair, ITB Berlin 2026, is taking place from March 3 to March 5 as a B2B event. Since its inception in 1966, ITB Berlin has grown into the leading trade show for the global travel industry. This year, the fair celebrates its 60th anniversary under the theme, "Discover the Stories Behind 60 Years of Legacy."

 In 2025, ITB Berlin hosted 5,800 exhibitors from over 170 countries and territories, attracting nearly 100,000 visitors. As the world's largest tourism trade fair, ITB Berlin showcases a wide range of companies, including hotels, tourist boards, tour operators, system providers, airlines, and car rental services.

Held annually in March at Messe Berlin, ITB Berlin continues to be the premier platform for networking and knowledge exchange in the global travel sector.